Sage ERP CRM: The Greytrix Way
What is Greytrix about? When did it start?
Greytrix India Pvt Ltd isan organization serving the SME industry through its development, products,implementation and training for small and medium enterprises for their ERP andCRM requirements worldwide since 1997. With more than 375 + partners all overthe world, Greytrix has built up a strong skill set and experience in providingbusiness software solution to the SME comparable to the best practices followedglobally. Due to our expertise in various industry domains and verticalsspecially in midsize ERP and CRM applications, our partners and clients havebeen utilizing Greytrix for development and implementation projects in allmajor areas of software requirement like Add-ons development, ProfessionalServices, Migration and Integration services, Reporting, Business Intelligenceand industry specific solutions. To bring the global practices ofsuccessful ERP and CRM projects to Indian customers, Greytrix started itsoperations in India in the year 2007. Greytrix Consulting is an SBU of GreytrixIndia Private Limited(GIPL) set up to cater to the increasing demand for aworld class organization in this rapidly growing and globalized Indian economy whichcan provide consulting and implementation of business applications, ERP and CRMto small and medium enterprises in the Indian market by following worldwidestandards and processes.
What are the products that you offer?
GIPL has been on forefrontof providing back office and front office solutions to small and mediumenterprises since 1997 working with almost all the world class products andvendors like Sage, Microsoft and Sage Partners. It has been a technofunctional driven organization catering to providing business solutions anddevelopment of products in the SME ERP and CRM world since the very inceptionand its core and only business till now remains in this area of specialty only.GIPL has been a Sage partner since 1998 and it carries all Sage products in itsportfolio and in India it represents Sage Accpac, Sage X3, Sage CRM, SageSaleslogix and Sage ACT! covering the entire gamut of mid and enterprise wideERP and CRM solutions. Greytrix is a Sage Gold Development Partner worldwide aswell as Sage Gold, Premier and Platinum partner in India. We are virtually aone stop solution provider for all your business requirement, vertical,migration and integration needs. Greytrix India specializes in deliveringvertical ERP and CRM solutions for industries like retail, apparel,manufacturing, financial services, trading and distribution, medical equipment,Shipping, Project and Engineering, Hotels
How many employeesand locations?
Greytrix is headquarteredin Mumbai is the hub of all development and support activities for clients allover India. With staff strength of 100+, the entire back office work for anyimplementation is carried out in the Mumbai centre which has an experiencedstaff members working on Sage product lines since 1998. Greytrix Mumbai alsodevelops India specific products like TDS, Excise module, integrations withother India specific software to be sold by other resellers and partners ofSage. We have a branch office in Gurgaon, Delhi with a team of consultants andimplementers to cater to the upcoming SME industries in NCR region.
How many clients do you have? Please mention any recent client whom you have worked with.
Greytrix ConsultingDivision since its inception has been India’s one of the most respected SageERP and CRM providers with its client list including such large organizationslike Religare Enterprise, Thomson Reuters, Adobe Systems, Prime Focus, Proline,Mearsk, Om Ved, Regal Shoes, Fila India, MISC Shipping, Esbee Dynamed and manymore. Overall we have acquired 25+ clients since 2007 in various industriessegments. Greytrix with its strong implementation, consulting and developmentteam can take care of unique needs of the clients. GCPL’s past is our strengthand with Greytrix’s 300+ customers worldwide in 50+ industries only portendswell for all our customers future.
Where did you getthe funding? How does the company run?
Greytrix is self funded,Self Sufficient and professionally run organization, since inception around 14years back Greytrix has always remained a Debt Free and Cash Positiveorganization; all the expansion and investments done by Greytrix in expandingBusiness to different geographies, product lines has been done purely throughinternal accruals
What were the key problems while setting up? What are the learning’s? Please elaborate this ingreat detail.
Greytrix growth as anorganization can be charted out in two phases. The first phase began as a 100%EOU dealing in catering to SME ERP and CRM partners worldwide in supportingthem for customization, programming needs. The biggest issue encountered wasthe reluctance in the SME marketspace for outsourcing of the project and theonly way to move forward has been through our “Nine candle stick theory” whichis build up the business based on references. The other issue involved wasIndian industry was mostly revolving around Y2K and Web development outsourcingand a small organization like ours to get into business application developmentfor SME clients was a challenge in terms of talent acquisition and retention.We have overcome this by exhaustive training of minimum of 6 months to 1 yearfor any developer joining our organization.
The second phase of ourgrowth involves our Indian operations which we started off in 2007 and thebiggest challenge has been to convince small and medium enterprises here toadapt to global standards. Most of the Indian organization catering to Indianmarket for SME is low on experience based organization whose only aim is tograb a deal and make sales and it becomes difficult for a professionalorganization like Greytrix to propose and sell a “solution” and not a “box”. Toovercome this, we have always done exhaustive proof of concepts and detailedsolution analysis by our team of techno functional consultants. Ourorganization does not have a “pure” sales person and every one front ending iscapable of discussing the problems and solutions with the clients. The secondbig challenge is to bring the staff to accept global standard ERP after theyhave been spoilt by easy to use and manipulate entry level accounting systemand/or adhoc excel based reporting system in case of CRM. To overcome this, weinvolve management and the actual users in all the training and implementationprocess and we train the trainers in the organization than taking up all theresponsibility on our shoulders. We want our clients to become self sufficientand once they become that the “obvious” advantages of using an ERP or CRMsystem comes to the fore.
What is the kind of revenue generated in 2010-11 and what is the expectation this year?
Greytrix is a PrivateLimited Company and its Financial Position is proprietary and confidentialinformation.
Money allocated forinnovations IT 2011-12
Innovation is key tosuccess is Greytrix Philosophy; ever since inception Greytrix has invested inbuilding tools and products which enhance customer experience of Sagecustomers. Greytrix is actively involved in developing and enhancing GUMU lineof products to integrate various Sage Products and assist users of Sage and NonSage products to Migrate to Other Sage Products
Greytrix has been selectedas FIRST Gold Development Partner for Sage Accpac, apart from this Greytrix haswon numerous awards from Sage for innovations including Sage DevelopmentPartner of the year in 2006 and Sage CRM Development Partner of the year inyears 2004 and 2011 for various innovations. Our 20% of the budget is spent onproduct development and innovative R n D technologies.
Main revenue model for your business?
Greytrix is associated withSage Solution for their various product lines since more than a decade now. Weare the premium partners who generate most of the revenue through sales,development of Sage products and implementation of Sage products mainly SageACCPAC ERP, Sage CRM and ACT! by Sage.
Greytrix is premiumpartner with Sage in Western India. Our goal motivates us to achieve immenseproduct expertise to become the No. 1 reseller of Sage Solution in India, maybe even worldwide. Think and dream out of the box we say. This aim has directedus on the route of expansion. The first milestone was to establish GreytrixDelhi Office. Greytrix recently achieve the Gold Development partner forSage CRM at Sage Summit which encourages us to perform all the more and achievemany more accolades. Globally we will continue to expand in new product linesand new areas of operations. Siddhartha Kumar is the CEO of Greytrix.