Sage Accpac Extended Enterprise Suite For Media
Whether your business is in the media or hospitality industry, Sage Accpac Extended Enterprise
Suite is the solution for you. ERP for Media Companies in India and CRM for Media Companies in India are part of Sage Accpac Media Suite
Sage Accpac Extended Enterprise Suite for Hotels and Hospitality.
Sage Accpac Extended Enterprise Suite includes a fully integrated customer loyalty and marketing solution that can interact with point-of-sale, reservation, and property management solutions for the hotel and hospitality industries. SageCRM, part of the Sage Accpac Extended Enterprise Suite, has an Event Management module to help coordinate all of your corporate events, from sales to task management and budget analysis.
Sage Accpac Extended Enterprise Suite for Media
Media houses and publishers need a solution that gives complete visibility across the organization and integrates existing operational systems for advertising and circulation management with a complete view of the marketing and sales pipelines. Sage Accpac provides all this and the Business Intelligence tools you need for more informed, strategic decision making to give you a competitive edge.
SageCRM delivers a powerful, centralized solution to manage all marketing, profiling, and sales activities, as well as call center contacts and reporting. With SageCRM, media businesses can:
• Boost revenue across publications by understanding spending patterns
• Deliver improved loyalty to reduce customer losses and drive recurring revenues
• Define target demographics in order to increase circulation
• Execute electronic and direct mail campaigns and track them with an integrated e-marketing solution
• Conduct marketing campaign planning and budgeting to measure every rupee spent
• Set goals for new subscribers, revenue targets, and market share
• Integrate across all publications to better profile and cross-sell publications and data
• Leverage Computer Telephony Integration (CTI) so call center agents can handle and escalate calls quickly and
efficiently
• Increase the productivity of mobile sales forces
• Analyze costs per order, costs per campaign, and retention rates
Take Control with E-marketing
The key to dynamic permission-based e-marketing, and a “must-have” to help you cost-effectively stay in touch with customers, prospects, and partners is a fully integrated e-marketing solution.
Many e-marketing products allow you to automate the delivery of e-marketing, and trace all the click-throughs and hits to your Web site. This allows more personalized and targeted marketing to be driven as designated. True real-time, automated marketing has arrived! Your business must maintain constant communication with your stakeholders in order to survive.
The secret is to know what to send to whom and when. An e-marketing tool that automatically updates
your customers’ and prospects’ preferences and then delivers them personalized content offers the biggest benefits.
If you are currently e-marketing and do not run an integrated solution that understands “bounce” and “spam” management, e-profiling, and landing page management, you need this product to help you understand your customer before your competition does!
The six biggest benefits of SageCRM for direct marketing include:
• Lower costs—no printing and mailing fees
• Higher response rates for e-mail campaigns
• Rapid responses—Gartner suggests e-mail responses to be 14 times faster than direct mail
• Campaigns can be created in a matter of days, not weeks
• Communication is more frequent while behavior and interests are continually surveyed and updated
Benefits
• Manage your entire loyalty program with Web self-service and inquiry handling for better customer service
• Deliver marketing material by e-mail, fax, or SMS and track click-through rates
• Integrate your direct mail and e-mail marketing material, landing pages, and Web sites
• Build and focus on guest satisfaction and retention through loyalty schemes that directly profile each guest, including
their preferences, demographics, and interests
• Access the Web-based SageCRM software from anywhere at anytime on virtually any device
• Ensure consistent delivery of high-quality service through integrated call centers across all units and a central
database for communications
• Increase retention rates and automatically contact all non visitors or regulars who meet certain criteria